Today, Jackson CEO visited AlterEgo Marketing in Herrin, IL—founded by former Jackson CEO Facilitator, Nic Skovgaard. And let’s be honest… if we all had Nic’s energy, we’d finish a week’s worth of work in one day 😂💨

Our students were immersed in the world of strategic marketing, content creation, and branding—but what made the biggest impact was Nic’s authenticity and transparency.

Here are a few nuggets he shared:

🔹 “Business isn’t about selling people what they need but selling to people who believe what you believe.”

🔹 “The secret to life is to put so much good out into the world that it has no choice but to come back to you.”

His perspective reshaped how our students think about influence, marketing, and connection. CEO continues to be an incredible journey where young professionals glean inspiration and wisdom from both seasoned and emerging entrepreneurs.

Thank you, Nic, for hosting us and pouring into the next generation!

#JacksonCEO