Brand identity is so important to your business success. Last Week the Lawrenceville County CEO attended a workshop titled “Brand Identity presented by Katelyn Ice, owner Ice Design Studio. Katelyn shared four components essential to establishing your Brand Identity. Visuals-the look and feel of your brand. Value-How do you provide value to your audience. Vision-Your Mission and values. Voice-overall mood. How do you show up for your clients? These four components are essential to how you set your brand apart from others. Katelyn shared many other strategies that will help our CEO students build successful businesses. Thank you Ice Design Studio and the Pantheon for providing this great workshop.