Today’s CEO tour took us to our investor business, Farmers State Bank! We had the opportunity to hear from Jared Gravatt, Ashley McVicker, and Christine Hankins — and they reminded us of something powerful:

✨ You are the marketer.

They shared a simple but impactful analogy — marketing is a lot like dating.

• How do you want to present yourself?
• Are you approachable?
• Are you showing up and showcasing who you are — especially on social media?

First impressions matter. Consistency matters. Authenticity matters.

We also talked about the power of collaboration — growing your circle so you truly know who your customers are and how to serve them well.

And referrals? That’s the goal. When you provide an over-the-top customer experience, your customers become your marketing team — for free.

Thankful for businesses that pour into our students and challenge them to think bigger about their brand and their impact!